Title: An Organic Food Guide for Consumers
KeyWords: An Organic Food Guide for Consumers, cerc, Consumer Education and Research Centre
Published by: Consumer Education and Research Centre, Ahmedabad, Gujarat
Author Name: Consumer Education and Research Centre, Ahmedabad, Gujarat; Consumers International, London
Printed Year: 2015
Editor: Consumer Education and Research Centre
Language: English
Pages: 100
Details:
Preface
The right to safe, healthy, affordable and sustainable food is a fundamental human right. Availability of such food
becomes even more vital with growing global population and increasing environmental concerns.
The demand for organic foods is increasing in the country especially in urban areas, as people look for healthier, pesticide-free, environmentally friendly and sustainable lifestyle alternatives. Whilst, in part, the increase in demand for organic food might seem like an up-market fad, for most consumers of organic foods, the market place offers dilemma and confusion in abundant measure. There is an almost total lack of information about what organic foods to buy, what criteria to use making buying decisions, where to buy from, what do organic labels signify, how to interpret these and which organic food actually deliver safety.
Based on the online survey conducted by Consumer Education and Research Centre (CERC), Ahmedabad, under the Green Action Fund-2014, funded by Consumers International (CI), London a strong need was felt to create an easily useable reference base about organic foods.
Consequently, commissioned by CI, London in partnership with the Swedish Society for Nature and Conservation (SSNC), CERC conducted a detailed study in 2015 for the purpose of creating this simple, easy to use Guide Book that aims to demystify the world of organic foods for consumers in India.
Consumer Education and Research Centre (CERC), Ahmedabad now has the pleasure of releasing the Guide Book “An Organic Food Guide for Consumers” under Green Action Fund (GAF) theme for 2015: Safer, More Sustainable Food for All.
The Guide aims to help the consumer identify organic food brands available in India, certified manufacturers of organic foods as also shops and online stores where these are available. It also has information on Organic Standards, organic food labels, organic farm labels, certification process, and much more in an attempt to serve the consumer's Right to Information as well as her Right to Safety.
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Date: 20 October, 2015
Uday Mawani
Chief Executive Officer